What 80s Band Heart Has to Do With Personal Branding
When we were in college, my roommate and I were trying to figure out our "theme songs." (Don’t ask me why — it was college.) I was at a total loss, but she had it all figured out. "That’s easy," she said. "Mine’s ‘Barracuda.’" And man, it totally fit her. I’m not sure the lyrics were exactly right, but the whole feel of the song was dead on. That rolling dun-duh-duh dun-duh-duh dun-duh-duh duh-duh-duh… Just so powerful, so rocking. That’s how I always think of her.
I met this awesome 20something chica at a freelance writer networking/support group last week and we connected right away. Over the last few days, we’ve been talking about how important it is to define your brand, and today, she sent me a great branding exercise:
Identify your theme song. In the movie/tv show of your life, what is the song that we hear in opening credits?
And again, I’m at a total loss. I mean, the easy answer is "Jessie’s Girl," since my husband’s name is Jesse, but that’s more about him than about me and, hey, this is about me. So I’m going to keep working on that.
In the meantime, what’s YOUR theme song?
Tags: women and business, women in business, women, woman, business, personal branding, barracuda, jesses girl, jessies girl, heart, rick springfield, networking, defining your brand, personal theme song, biz chicks rule, kristen king
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16 opinions for What 80s Band Heart Has to Do With Personal Branding
Tammy
Apr 23, 2008 at 9:21 pm
I’m going to have to think about this. A song doesn’t come instantly to mind, or at least one did come to mind, but I can’t remember the title! This makes sense as far as branding though.
Sandie Law
Apr 23, 2008 at 10:04 pm
SO many songs come to mind!
AC/DC’s Back in Black - because I’m always reinventing myself.
Commodores’ Brickhouse - because who doesn’t want to be thought of as a brickhouse?
Grease’s Sandra Dee - though I do not want to be associated with the character from Grease, my name is Sandra.
Rancid’s Ruby Soho - cause it’s a great punk song with hints of ska and I love it.
Dropkick Murphys’ Tessie - it’s an anthem for baseball fans, but it’s about not giving up and having faith in the outcome - I can relate to that.
Kristen King
Apr 23, 2008 at 10:12 pm
@Tammy - Me too! Soooo hard.
Kristen King
Apr 23, 2008 at 10:13 pm
@Sandie - Ooo, “Ruby Soho,” good choice. It’s kind of a sad song, but I like the possibilities of “destination unknown.”
Sandie Law
Apr 23, 2008 at 10:17 pm
@Kristen Honestly, I picked it mostly because it’s upbeat, “punk,” and it makes me smile. I can’t understand half the lyrics - but I am now going to go look them up! :)
Kristen King
Apr 23, 2008 at 10:22 pm
@Sandie - http://tinyurl.com/4e8×3j
Sandie Law
Apr 23, 2008 at 10:25 pm
@Kristen That *is* a sad song. But…I like the “destination unknown” part too….fitting.
nicole
Apr 24, 2008 at 10:29 am
how about the Bee Gees…’more than a woman?! haha
Kristen King
Apr 24, 2008 at 10:37 am
@Sandie - yes, so ripe with opportunity!
Kristen King
Apr 24, 2008 at 10:37 am
@Nicole - Good choice. :)
Lori
Apr 24, 2008 at 3:20 pm
Just so we’re clear, it’s a theme song we’re after, not an anthem, right? Because I can think of any number of personal anthems, but theme songs? Oy!
Kristen, I’d say yours is Mustang Sally. :))
Kristen King
Apr 24, 2008 at 3:47 pm
@Lori - Riiiiiide, Kristen, Riiiiiiiide……
The Crafty Princess Diaries » Brand You and Your Jewelry with a Song?
Apr 24, 2008 at 7:29 pm
[…] Kristen King, a pro blogger who writes about writing, business, and a few other topics, suggests one way to help yourself define your brand is to figure out what your theme song would be: […]
Luke Harvey-Palmer
Apr 25, 2008 at 1:28 am
Cool…I like it…got me thinking though. Will have to get back to you on this one. Something by Faithless does come to mind, maybe Mohammed Ali? (energy, excellence, passion, achievement?). Nice post.
Kristen King
Apr 25, 2008 at 9:13 am
@Luke - Thanks, man!
Land Down Under and the Olympic Rings | The Chief Brand Officer...
Apr 26, 2008 at 6:30 am
[…] have some fun! A blog Queen named BizChick just recently created a nice little post about “What 80’s band Heart has to do with Personal Branding” - and what song best represents your Personal Brand? The question to ask yourself is…if a […]
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