The Major League Baseball’s Mitchell Report Affects ALL Businesses
The Mitchell Report analysis of Major League’s Baseball’s behavior which names names of more than 50 baseball players who participated in the use of performance-enhancing drugs, was released today along with a host of business owners who possibly became nervous over the future of their businesses. Why? When the public, including fans and advertisers, learn that their favorite players participated in the use of steroids, their support will not only wan but maybe even cease. You see, people just don’t respond well to unethical behavior in all-time favorite sports like baseball. Like Hal said over at leadernotes.com,
“Sadly, MLB Commissioner Bud Selig and other leaders and owners of baseball have been willing to ignore what others have suspected in order to sell more tickets, hot dogs and memorabilia.”
Businesses that capitalize on the profitability of sports games rely on the popularity of the players that fuel them. When their behavior is called into question, people are reluctant to give their support through their attendance and with their funds. Over a period of time, this can become a definite problem within the game of baseball. Since the main goal of the sports advertisers is to make money off the backs of the ball players, with few quality ball players or ethically questionable ones at that, the fans’ enthusiasm wavers as will tickets sales to the games and memorabilia purchases.
Hopefully, the report that was released today along with details of their findings, Allan Selig, the baseball commissioner will find a way to make these recent findings sit well not only with advertisers but also with the fans. Besides, there’s a lot of business at stake.
Tags: Allan-Selig, baseball, businesswomen, sports-news-reviews, The-Mitchell-Report, women, women-sportsRelated Stories
POSTED IN: Biz Chick News, Entertainment
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