April 28th, 2008
Have you ever seen those t-shirts that advertise everything from pens and coffee cups to restaurants or landscaping services? Sure you have. Apparel advertising is not a new idea, but perhaps one that may not be used enough. I have had my fair share of them (t-shirts that is) every time I have to buy […]
By Bridget Wright -- 0 comments
April 21st, 2008
Good morning readers!
Every Monday I feature a Business Marketing Monday idea where I give an overview of an idea or tip to use to market your business. Today, I’m going to shake things up a bit, make it interesting. I want you to give me YOUR main marketing idea that you have used to market […]
By Bridget Wright -- 12 comments
April 14th, 2008
[photo: ourdailybreadmealstogo.com]
As a work-from-home mom, my marketing challenges are often related to finding my clients and assessing their needs. Unlike a brick-and-mortar business, clients don’t come to me - - I have to go to them. And couple that with a service industry like the one I provide (church marketing and professional speaking), the challenges […]
By Bridget Wright -- 0 comments
April 7th, 2008
Yes, I know…you’re reading a blog post by a blogger who suggests that you create a blog to blog about your product or service. Whew! A mouthful, but it does work.
A blog by definition is a journal or an online diary about any topic of your choice where you disseminate information, interact with readers (or […]
By Bridget Wright -- 2 comments
March 31st, 2008
The group marketing newsletter is a joint collaboration of business people who write marketing copy or ads about their business. Done either offline or online, you would ideally involve:
No more than three to four businesses
Complementary businesses (those that are non-competitive and field experts)
Publishing no less than once a quarter, no more than 5 times per […]
By Bridget Wright -- 0 comments
March 24th, 2008
The idea of bartering is not new to the business world. The exchanging of services or profucts between businesses has long been a marketing strategy that has been practiced by small and large corporations, entrepreneurs and franchises, home-based businesses and brick-and-mortars. Let’s look at old-fashioned bartering with new new age twist.
(Photo Source: stock.xchng)
Do you have […]
By Bridget Wright -- 2 comments
March 17th, 2008
Always stay on the lookout for potential business and be ready to fill a need. Businesses that fill a particular niche or that cater to a certain market segment usually benefit the most from this since their markets will seek out what tehy need. Niche-filling works especially well for service-oriented businesses and personal services.
Do you […]
By Bridget Wright -- 0 comments
March 10th, 2008
Trade shows, community fairs and craft festivals are wonderful places to market your buisness and do a little networking. Most small communities, like the one I live in here in Alabaster, AL, have annual and semi-annual community events that track hundreds, even thousands of people to their sales shows.
The opportunity to market? Rent a booth […]
By Bridget Wright -- 0 comments
March 3rd, 2008
Some think the effects of handing out your business cards is overrated or even dead. Not so, It’s all in how you market them.
First things first - - Always have your business cards done professionally.
The marketing tip: When you pass out your business cards, always give the person three. They will look at you […]
By Bridget Wright -- 0 comments
February 25th, 2008
The Chamber of Commerce in most all cities is a great way to drum up business. The opportunity to network with potential buyers AND the competition can be a wonderful source of business. Most all Chamber’s have either a weekly or monthly event where the members get together, network, exchange ideas, business cards and leads. […]
By Bridget Wright -- 0 comments
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