Business Marketing Monday: Know What Your Customers Want
[photo: ourdailybreadmealstogo.com]
As a work-from-home mom, my marketing challenges are often related to finding my clients and assessing their needs. Unlike a brick-and-mortar business, clients don’t come to me - - I have to go to them. And couple that with a service industry like the one I provide (church marketing and professional speaking), the challenges broaden and become a bit harder to define.
Knowing what your customers want can be simple and not so simple. Sure you can ask questions and perform market research analyses, but will that give you a true picture of their needs? Perhaps so, perhaps not. The one sure way to properly assess your clients needs is to perform your own litmus test. According to the type of product or service that you provide, the only way to effectively gauge customer’s needs is simple: ask questions.
Often business women feel so passionate about their businesses that they fail to see if everyone else feels the same way too. While it’s perfectly ok to love what you do, it’s also important to see if your idea is viable and if there is a great need for it. Without it, all you have is a passionate great idea and no customers to buy into it.
Take for instance my friend Shannon who owns a ‘meals on wheels’ type of business where she and her staff cook, package and (optional) deliver hot meals to busy families. The concept is genius and the need is there. She did her homework by surveying families here in our area who are busy at the ball field with sports activities and school functions and need a helping hand at dinner time. Needless to say, Shannon’s idea is a hit with the locals here in Alabaster and she’s even talking of opening another location. Shannon very successfully found out what her customer’s wanted (help with mealtime) and provided a solution to their problem.
What type of business are you in or do you own where you can use a little help in assessing your customer’s needs? Do you know of three areas right away where there is a need you can fill but don’t know how? Drop me a line and let me know what your challenges are. Let’s see if we can help.
Bridget
Tags: , business marketing analyses, business marketing assessment, business-marketing, business-women, church marketing, daily bread meals to go, professional-speaking, public speaking, stay at home mom, women-in-business, work from home momRelated Stories
POSTED IN: Business Marketing Monday
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