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Business Marketing Monday: Donate A BOGO (Buy One Get One Free)

by Bridget Wright on January 28th, 2008

Today’s marketing tip is a BOGO: Buy One Get One Free.

This works great if you have a professional service to offer such as personal services (massage, hair stylist, makeup artist, etc.), consulting, accounting, web design or tax services. This is how it works: For every hour (or whatever block of time you choose) the client purchases services from you, they get one hour free of charge. Don’t worry about it sounding or being perceived as cheesey. The client will be more attuned to your fine level of professionalism than your marketing strategies. Use this strategy perhaps on a client who hasn’t used your services in a while or is still trying to decide who to go to.

Works every time. That’s how I found my webmaster and we’ve been happy ever since.

Bridget

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POSTED IN: Business Marketing Monday

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