Business Marketing Monday: Apparel Advertising
Have you ever seen those t-shirts that advertise everything from pens and coffee cups to restaurants or landscaping services? Sure you have. Apparel advertising is not a new idea, but perhaps one that may not be used enough. I have had my fair share of them (t-shirts that is) every time I have to buy a themed t-shirt for my kid’s sports. Everything from “Football Fever in the City of Alabaster” to “Soccer Warriors!” These t-shirts plastered across my son’s backs show support for the local city sports leagues and brings the community to mind every time someone reads one - - which is what their goal is.
[photo: marketingfeeds.nl]
Apparel advertising does not only apply to, say, “apparel”, but can also be used on coffee mugs, backpacks, pencils and drink cozies. What makes it so popular is the way that it flows so well on apparel and keeps the name in front of your customers. Just think about it; if everytime your customer takes a drink from his coffee cup with your logo emblazened on it, your name is more likely to surface the next time he seeks that product or service.
How expensive is it? Shop around for comparable prices. It all depends on what you’re ordering and on what type of marketing materials your message will appear on. Make sure that the apparel is appropriate for the logo though.
What type of business are you in that could benefit from apparel advertising?
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